Unleashing the Power of Digital Advertising
Eyeblaster’s Ad Campaign Manager (ACM) gives you end-to-end control of global online campaigns using everything from search and traditional ad serving to rich media, in-game, mobile and full-motion video. 
We love it when a plan comes together.
Eyeblaster ACM makes planning simple and stress-free, so you can concentrate on ideas instead of details.
- How’d we do last time? ACM delivers historical performance reports for previous campaign results.
- Define “good.” ACM gives you performance benchmarks that put everyone on the same page,
- Are we in the right place? ACM shows you publisher performance data, including performance by publisher and overlap between publisher audiences.
- Run the numbers. ACM makes past data for media cost available to assist with the procurement of inventory.
Once your media plan is complete, ACM gives you multiple trafficking options, including an interface to Excel or a web interface. And if you need it, we can even provide actual humans to help.
Change the rules of engagement.
Eyeblaster moves you way beyond the click. We help you connect. Inspire. And form meaningful connections with audiences around the world. So go ahead, think big: if you can dream it, we can help make it a reality.
- Make rich media intuitive. Eyeblaster Workshop lives within Flash, so you can build, preview and share your ad in the blink of any eye. We give you full video capabilities, dynamic data and a slew of time-saving templates, so you can spend less time fretting over technicalities and more time thinking big.
- Creative authoring. Eyeblaster Workshop for Adobe Flash is an integrated tool for creative designers, embedded within the Flash environment, which provides efficiencies during ad production.
- Video management. Our platform enables the optimal creation and encoding of video for use within online advertising, including optimizing video quality for multiple formats and channels and various end-user bandwidths.
- Real-time creative adjustments. Our platform enables our customers to make adjustments to the creative content of their campaigns.
- Asset management. Our platform manages a repository of creative asset content files, allows for real-time change to creative assets and matches them for later delivery into different insertion points during the delivery phase.
- Creative testing and sign-off. Our platform also allows publishers, advertisers, media agencies and other parties involved to preview, test and sign-off on ads before commencement of the campaign.
Unleash your inner control freak.
A digital campaign is a complex production, with hundreds of elements in motion at once. Kind of like juggling chainsaws, only more serious. Eyeblaster ACM is a robust platform that provides transparency from the macro to the micro, with real-time hands-on optimization. That means you’re in total control at all times. If only everything was like this.
- Ad serving. Our platform transmits the ad content into ad insertions on publisher websites, assuring smooth and seamless consumer experience. Our network infrastructure is capable of delivering ads simultaneously to billions of users globally while maintaining high quality.
- Targeting. Our targeting tools enable our customers to deliver their message to specific consumer segments, which increases efficiency and improves the consumer experience. Our targeting capabilities include behavioral targeting, geo-targeting, sequencing and time-based targeting.
- Personalization. Our solution allows customers to personalize the messages that are delivered to users based on targeting criteria in real-time.
- Optimization. We offer several creative optimization tools to improve the consumer experience and to improve the ROI of the campaign. Our optimization tools include optimization of video quality per the user bandwidth capacity and the ability to test ad performance on defined groups of users and adjust campaigns as needed.
Count every bean.
Eyeblaster ACM makes campaign measurement more efficient, effective and proactive. It’s not about throwing a bunch of unintelligible numbers at you; it’s about giving you just what you need, just the way you need it.
- Campaign monitoring. Our campaign monitor provides a quick snapshot of key performance indicators available in real-time, including click-through rate, interaction rate and ROI. The campaign monitor facilitates assessment of pre-campaign readiness to easily identify bottlenecks before campaign launch and runtime campaign delivery, performance and ROI.
- Campaign tracking and online reporting. A comprehensive set of performance and delivery data is tracked in real-time and stored in our databases. The data tracked includes status of campaign execution, delivery of ad impressions, duration of ad view, user clicks and advance interactions and post-click and post-view activity on the advertiser website.
- Advertising Business Intelligence. Our analytics solutions allow in-depth customized reporting and analysis of advertising data to meet the specific needs of each agency and advertiser. These reports are easily created through our analytics plug-in for Microsoft Excel. This plug-in makes campaign and cross-campaign data dynamically available to Excel users, integrated with powerful analysis tools such as Excel Pivot Table.