Technology Partners
Brightcove
In-stream video ads are growing at a rate of over 100% annually. This popularity boom means publishers need a solution to simplify and streamline the process.
Obstacles in the Stream
Publications often receive ad assets in off-spec, unencoded or even raw formats making campaigns labor-intensive and unwieldy.
Publishers are called upon by advertisers to modify or swap creative implementations, perform optimization or change click-through URLs in mid-campaign.
Publications are expected to provide advanced tracking and analytics for large, cross-publisher in-stream and video ad campaigns.
Brightcove and Eyeblaster - A Unified Solution
No more grappling with formats, sending files back and forth or time-consuming setup. With Eyeblaster in the mix, Brightcove’s industry-leading video solution becomes that much easier: publishers no longer have to deal with files that are off-spec or misformatted. The creative is sent to Eyeblaster, Eyeblaster generates a tag, and the tag is sent to publishers. It’s just that simple!
Gone are the days of complex set-up, protracted back-and-forth communication and tedious file management. The Brightcove / Eyeblaster partnership enables advertisers and publishers to set up their campaigns in one simple step and gives them the power to dynamically change and optimize campaigns as needed.
With Eyeblaster’s third-party ad serving, publishers don’t need to concern themselves with managing the ad content, setting-up ad serving or sending follow-up reports.
Now more than ever, advertising content can go anywhere Brightcove goes, requiring no extra time, effort or resources on your part.
Furthermore, with Brightcove’s advanced capabilities and Eyeblaster’s industry-standard tracking metrics, publishers can now easily offer advertisers a full range of video tracking and analytics.
That means you can cut overhead, slash the red-tape and make your publication more attractive to advertisers. Simplify the process, enable advertiser innovation, follow-up with robust reporting. A new level of service for in-stream advertising. With Brightcove handling video and Eyeblaster serving ads, you’re free to do what you do best!
About Brightcove
Brightcove is an Online Video platform dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media.
Brightcove empowers content owners - from independent producers to major broadcast networks—to reach their audiences directly through the Internet. At the same time, Brightcove helps web publishers enrich their sites with syndicated video programming, and gives marketers more ways to communicate and engage with their consumers.
Most importantly, Brightcove gives people the freedom to easily find, watch and participate in a broad range of video content—when and where they choose.
For more information see www.brightcove.com