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And
the 2007 Winners Are...
Eyeblaster celebrated the very best in online advertising at The 6th Annual Eyeblaster Creative Awards on Tuesday, November 6, 2007 in New York City. Last Comic Standing finalist Joe Devito joked his way through the evening as Eyeblaster treated its customers to dinner, drinks and dancing. The number votes cast and the capacity crowd at this year’s show reinforced The Eyeblaster Creative Awards’ position as one of the oldest and most important industry awards in the online space. Congratulations to the winners, and thank you to everyone who attended.
Read about the party on AdRants.
Judges' Choice Awards
As chosen by our panel of esteemed judges.
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North American
Advertiser: NBA
Creative Agency: Goodby, Silverstein
& Partners
Media Agency: Goodby, Silverstein &
Partners
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International
Advertiser: Adidas
Creative Agency: Netthink
Media Agency: Netthink
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People's Choice Awards
With the help of the judges panel, we narrowed the nominees
down to five North American and five International finalists.
We then opened up the voting to the public through our website.
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North American
Advertiser: Nivea
Creative Agency: TBWA, Pixelpusher & Meldmedia
Media Agency: OMD
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International
Advertiser: Adidas
Creative Agency: Netthink
Media Agency: Netthink
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Effectiveness Awards
A team of Eyeblaster metrics analysts evaluated the ten finalists
to detemine which of the strong creative executions garnered the
most impressive results.
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North American
Advertiser: NBA
Creative Agency: Goodby, Silverstein
& Partners
Media Agency: Goodby, Silverstein &
Partners
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International
Advertiser: NSPCC
Creative Agency: Avenue A | Razorfish
Media Agency: Zed Media
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Campaign Excellence Award
Awarded to a campaign that excelled in its innovative
use of digital advertising resources and in the resulting campaign
performance.
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Advertiser: Sony
Ericsson K550i
Agency: MEC Interaction Global Services
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