Rich Media Ad Formats> Expandable Banner Specs
Eyeblaster Expandable Banner
Ad components:
Default Image:
 20KB Back Up Image
Served to users into the ad space who do not have the latest Flash plugin or compatible browser.

Default Flash:
 40KB Default Flash
Standard Flash movie of that is served into the webpage's ad space. Flash 8 is recommended.

Expanding panel/s:
 100k SWF file
One or more flash movies that appear when triggered. Flash 8 is recommended.

Ad attributes:
Frame Rate: The recommended frame rate is 18 frames per second.
Blank first frame: All Flash files developed for Eyeblaster ads must have a minimum of two frames.
The first frame of the timeline must be left blank.
E.g. No Movie clips, Sound or Graphic objects on 1st frame.

Tracking and Interactions:

Eyeblaster has enabled specific Flash Methods to allow interactions and tracking within the ad.
The method for a clickthrough is: EB.Clickthrough();

The Url is defined in the Eyeblaster System.

There are four types of custom interactions.

Clickthrough: Measures clicks and opens a new window when clicked. For example EB.Clickthrough("interactionName");

User Action Counter: Measures user initiated actions like clicking buttons, rolling over a specific section, and so on. For example EB.UserActionCounter("interactionName");

Automatic Events Counters: Measures as timeline events such as having a video watched until the end. For Example EB.AutomaticEventCounter("interactionName");

Opening Expanding Panel The command to open a panel and track as a user interaction is:
EB.ExpandPanel("panelName","User");
To open the panel and track as automatic expansion
EB.ExpandPanel("panelName","Auto");
Close Expanding Panel The command to close a panel and track as a user interaction is:
EB.CollapsePanel("panelName","User");
To close the panel and track as automatic retraction
EB.CollapsePanel("panelName","Auto");